It eggs them towards taking that next step.
The purpose of call ads is to capture a lead's interest before they can change their mind.
They need a salesperson who can answer their questions and ease their concerns. These are purchases consumers don't make on their own or at the drop of a hat. It's also a lead gen solution for businesses selling high-margin products or big-ticket items. So if you're a business that relies on phone calls to generate revenue, then these ads can boost inbound calls. You'll find local service providers using these ads to direct searchers to their phone lines instead of a form. But rather than focusing on clicks to a landing page, you're capturing interest right at the gate. It's ideal to use call ads when you want to maximize conversions for your business.
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